Who doesn’t know about Facebook these days, right? Almost everyone and their dog has a Facebook account (ok maybe dog accounts are more popular on Instagram but that’s another story)! In my line of work, I have to stay up to date with Facebook’s many updates, my clients rely on me to “know it all” and when I don’t, I have to know where to find answers.
Now, I’m lucky; my clients are awesome and pretty much all of them work with me, we’re a team. They pitch in, here and there, which gives them the opportunity to get a feel of what the client wants and needs first hand, which in my experience is better than relying solely on reports and statistics.
Managing a Facebook Business Page is so different than managing a personal account. There are so many options and Facebook is constantly updating its platform which can make things confusing when you aren’t aware of all the ins and outs. This is why, as I mentioned in a previous article, it’s important to work with a trained professional in the field. (You can read that article here.) I thought it would be a good idea to put together a few of the most common enquiries I’ve received over the years as well as a few basic tips on Facebook Pages to help out.
So you have a business page, if you don’t have a CM (community manager or web marketer) working with you, there are a few things you’ll need to know.
1 – Page admin – As the creator of a page, you are automatically the admin, but say you have someone helping you out with your page. You’ll have to give them access. Here’s how. Click on settings on the upper right-hand corner of your page. Like so:
This page will appear. Then click on Page Roles.
This will bring you to another page where you will have 5 roles to choose from according to the access you want them to have:
|Admin roles||Access of roles|
|Admin||Can manage all aspects of the Page including sending messages and publishing as the Page, creating ads, seeing which admin created a post or comment, viewing insights and assigning Page roles.|
|Editor||Can edit the Page, send messages and publish as the Page, create ads, see which admin created a post or comment, and view insights. Can’t assign Page roles.|
|Moderator||Can respond to and delete comments on the Page, send messages as the Page, see which admin created a post or comment, create ads, and view insights. Can’t edit the page or assign Page roles.|
|Advertiser||Can see which admin created a post or comment, create ads and view insights. Can’t post as Page, can’t edit Page, can’t change Page roles.|
|Analyst||Can see which admin created a post or comment and view insights. Eyes only, no hands on access.|
*Important*- the person you are assigning a role too, has to have a Facebook account, and liked your page and ideally, be your friend on FB.
Once you’ve selected a role, you will either have to type their name and select them from the list that will appear or type in their email address associated with their Facebook account. They will receive an email to accept this role. Once this is done, you will see their picture in the admin roles.
2 – Post as your page – FB offers the opportunity to manage multiple pages as well as your own personal page. So it also offers the opportunity to change “as who” you post or comment on your page and on other Pages. Clicking on the icon outlined in red as shown below will open up a window and give you options “as who” you are posting. If you only have a personal profile and one professional page, you’ll only see those two options here. If you manage more than one page, you will see the others here as well.
3 – Post options – The nifty little v shape thing pointed by the arrow in the image below gives you a couple of great options;
|Pin to top||When you want your post to be the first thing people see when they visit your page.|
|Edit Post||Grammar mistake? No problem, this will allow you to edit what you wrote. Sadly, you can’t change the image. If you aren’t satisfied with the image, you will have to delete the post and start over.|
|Change Date||Honestly don’t know why people would want this option. It allows you to put a previous date on a post.|
|Turn Off Notifications||On a Page, you shouldn’t touch this! You actually want to know when someone comments, likes or shares so you can react accordingly.|
|Hide From Timeline||As it says, this hides the publication from your timeline. This means it stays visible to the audience it was shared with other places on Facebook.|
|Delete from Page||That’s pretty self-explanatory|
|Turn off translation||Facebook has a cool feature that allows people to see a translation of what is written. If you turn off translation, this option is not available anymore.|
4 – Boost post – Say you have a really interesting post and decide you want to boost it so more it’s put in front of more people. Click on the Boost Post button, this will open up a window that will allow you to render that post into an ad. Facebook will guide you through the steps.
*Important* You won’t be able to change anything on the Boosted Post, the ad will appear exactly as the post is. If you want to change anything, you will have to pause the “boost” to modify the text. Remember, you will have to completely delete it, if you want to change the image. Therefore, it would be wise to be absolutely certain of what you’re doing here.
5 – Notifications – Having your phone go off every time someone likes or comments a post can be a bit much but it’s important to respond quickly on social media, so let’s check your settings. To do this, go to your professional FB page and click on settings like shown in the page admin section. Then click on notifications as seen in the image below. This page will show up. As you can see, there is a list of notifications you can turn on or off as you prefer.
* Note: This won’t affect your personal profile notification settings.
6 – Publicity – With all the changes that FB has done to its algorithm, on top of interactions with other people, groups and pages, businesses need to do some publicity to get seen and acquire new followers.
As you probably know, there is an ocean of depth as to what can be done with your professional Facebook Page and many of these options change frequently and more are added. I’ve covered only 4 basics here, which is barely scratching the surface. If, for any reason, you want to pass up the golden opportunity to work with a CM, you should at the very least, ask a specialist for a Facebook Page 101 course.
Got questions? Need a Facebook Page 101 course? Contact me.