Many self-employed or small business owners believe that online marketing is only for larger companies. However, nothing could be further from the truth. Online marketing can generate a lot of business.
In fact, search engines are made for local marketing. If you search for a business or service on Google without specifying the name of the city, what would the search results turn up? Exactly, a local company! Your business can be found in these types of local search if you work on creating local buzz online.
Over 80% of Internet searches result in an offline purchase, especially with the popularity of smart phones. People are more likely to do their research on the internet then to open a phone book. In fact, I do not even think I know someone who uses them anymore, do you?
If you want to create a buzz for your local business, create lists in the following locations:
Your profile should be complete, which means you must answer all the questions to make the most of the characteristics of each system. And remember, if there’s a place to include an image, make sure you do it! It is also extremely important to include keywords. The secret is simple; the more your profile is complete, better the results will be.
Once your profile is active, ask your current customers to leave an honest review, users who want your business will read these comments and it will initiate a positive relationship.
The next step is to make sure your site is optimized for local search terms. Your contact page should be coded correctly so that the search engines have absolutely no doubt where your business is located, and this should then be reinforced with content throughout your website.
Every business website should have a blog to avoid direct people elsewhere. Once your blog is set up, you need to write articles using your chosen keyword and location.
Don’t have time for all that or need help puting everything in place? Contact me!