To know how much it costs to manage social media, you first need to differentiate between a social media presence and social media management & marketing.
Having an online presence is quite simple, and anyone can do it. It involves the same level of effort as a presence on your personal profiles. However, there is not much of a return on investment with a simple online presence.
On the other hand, professional management and marketing of your social media is more complex because it includes many elements that a person who has not studied in the field ignores.
Here’s what the job of a manager in marketing and managing your social media includes:
- The development of a web marketing strategy. This is a document that helps you define several key elements to the success of your social media efforts (ROI), such as taking a snapshot of your current situation, defining personas, finding and monitoring your direct and indirect competitors, establish an action plan with SMART objectives etc.
- Creating a content calendar with categories of content, etc.
- Optimize business pages with the keywords that your target audience uses to search for you
- Writing thought out texts (blogs or introductions of publications), which must include a CTA (call to action) and use the tone that corresponds to your brand.
- Creation or editing quality images according to the dimensions optimized for each platform.
- Search for content related to the brand if you can’t create your own.
- Search hashtags to use according to the content categories, depending on your location, etc., Without being drowned in the ocean of hashtags already used.
- Review analyze and track statistics to adjust the strategy
- Create, manage and optimize targeted advertising campaigns.
- Manage comments
- Make adequate and professional crisis management if a client isn’t happy.
That without counting the time management related to the demands and expectations of the client and the necessary content that they must provide, etc.
So, to know how much it costs to manage your social media, you first need to define your immediate needs and your budget. All the points listed above may be very nice, but it takes time, and time is money. If you pay very little, you will have less time and actions allocated to your account.
A discussion is needed to really identify your need and avoid unnecessary expense and confusion about your return on investment.