In the last article, we covered why it was essential to produce your own content as well as sharing content from others. Here, we’ll attempt to give you a few ideas of what kind of original, personalized and interesting content you can produce that will get you the interactions – which will inevitably convert to ROI – that you seek on social media.
*If you are reading this and haven’t read part 1/2, we strongly suggest that you click this link and read it, it will help you get a better understanding on what we are covering here.
Producing your very own personalized content
Before we get into the type of content, you must do this one thing with everything: polish your content!
People have and will always make an idea for themselves of who you are and how professional you are in the first 30 seconds; this goes as much for face to face meetings as with everything online; profiles, websites, and SM content… everything!
- Thinking about writing an article? Check the grammar; better yet, have someone else proof read it.
- Want to publish a photo? Great! You don’t have to be a professional photographer but please make sure the trash can wasn’t hiding in the corner of your shot, that the image isn’t blurry and the lighting is good.
- Need a montage of images or photos? Unless you are a graphic designer or you are really good at using Photoshop or illustrator and the likes, please hand over the job to a professional.
So, what type of content should you be creating?
Below you will find a list of what kind of content you can produce; whether you are a solopreneur, freelancer, business with employees, etc. the content you will produce can be very different but if you brainstorm on these, you can come up with good stuff!
|Type of content||Example|
|Articles (on your professional done Blog preferably, if not, at least on LinkedIn or FB)||Anything that talks about your business, that is relevant to it, that shares information of interest to your audience.|
|Quotes||Relevant to your business and interesting to your audience|
|Infographics – they always make content more appealing to the eye than a simple article||How to steps, enumerations, graphics, comparisons, etc.|
|Concept visualizations||This is a small graphic that illustrates an idea with a simple image rather than multiple stats and facts like an infographic|
|Pictures||· Behind the scene pictures of what goes on in the office Meeting with a client, tag them, ask them to take a picture, etc.· Show case project’s you’ve worked on.· New at the office (coffee machine, water cooler, conference room table, new employee, etc.)
· Presentation of employees.
|Videos:||· Product demonstration· How to· Gifs
· Fun facts
|Recommendations and reviews||Ask for permission to publish if they were sent to you privately|
Those are but a few ideas; I invite you to browse social media and look at what others are doing, not just your competitors but in other fields too, it can give you great ideas on how to create powerful content.
Now, I know this takes time and money, and we’re all looking to save where ever we can. This being said; you’ll get the results of the efforts and investment you put in. Successful businesses today are investing in their SM and marketing content as part of their overall marketing strategy, if it works for them, it will work for you, but you have to stop skimping!
If you don’t have time; hire someone either to work in your office or a freelancer that specializes in this (* please make sure they actually specialize in this before you hire them – see article I can do that too)
Or easier still, contact me 😉
Image by Crapule Création